Drop Dead Clothing – High Impact Packaging for High Impact Fashion | Case Study

The Challenge

Drop Dead delivers edgy, limited edition clothing in menswear, womenswear, and collectables. Inspired by internet culture and life on the road, Drop Dead make the clothes your favourite rock bands would wear — along with references your parents probably wouldn’t understand.

Known for their high-quality rock-inspired creations, Drop Dead constantly defy convention. Their plastic mailing bags, however, didn’t. …

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