Moonpig – custom packaging for a household brand

The Challenge

Moonpig is a well-established online retailer specialising
in highly personalised gifts and priding itself on its strong brand
presence.  Over the years, the company
has gone from creating unique greetings cards to offering a full range of gift
ideas for anyone and everyone, from your girlfriend and your grandma to your
best friend’s brother.

The company’s high-output, fast-paced …

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Rare Harvest by Marx Design

Opinion by Richard Baird. The True Honey Company (TTHC) dedicates itself to the production of mānuka honey, a monofloral variety produced in Australia and New Zealand from the nectar of the mānuka tree. It has a unique colour and texture and a high level of dietary Methyglyoxal, an organic compound with antibacterial and antiviral properties. With a price range […]

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Our top three eco-friendly alternatives for protective packaging

As an e-commerce store owner, it’s your duty to protect the long-term interests of your business and customers. And at this time of heightened environmental awareness, nothing’s more integral to everyone than using sustainable materials.

While you may have focussed on running an ethical store that features products made from biodegradable goods, have you spared a thought for the packaging …

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Eco Packaging Hacks – Sustainable ways to create the perfect unboxing experience

As a customer, nothing beats unboxing a new product. In fact, unwrapping new deliveries is so exciting for the customer that it’s become a YouTube sensation. In 2011, for instance, the channel DisneyCollectorBR began unboxing children’s toys on YouTube — and quickly became an internet phenomenon. It now ranks in the top 10 most viewed channels on YouTube with almost 15 …

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1. How to optimise your eCommerce packaging to go eco-friendly
2. Going green: how to make your ecommerce business eco-friendly in 2019
3. Cardboard boxes and packaging for eCommerce: how to minimise damage to your items

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21 Customer Support statistics that all ecommerce businesses should know…

It’s not often we share articles outside of the ecommerce packaging space, however we feel that this article in particular offers so much value and insight that we just had to share it with you…

This article was originally written over at Groove HQ

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In just about any field, there’s always the “standard” advice that seems to get repeated …

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3. 7 easy digital marketing steps for boosting e-commerce sales

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Beyond branding: how to add a personal touch to your packaging

As we see more e-commerce stores replace high street retailers, we’re fast getting used to selling and purchasing goods with no face-to-face interaction whatsoever. Yet, customer service — and satisfaction — are still so important for modern businesses.

That’s why customer satisfaction doesn’t just feel good, it’s also great for your business. Given that you might never meet customers face-to-face, making …

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Related posts:

1. What makes packaging key to your marketing strategy?
2. Branding on a budget: how to create a luxury unboxing experience for less
3. How to create the perfect unboxing experience with your postal packaging

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StrangeLove Lo-Cal Soda by Marx Design

Opinion by Richard Baird StrangeLove is an Australian soft drinks brand that began with a four flavour range of energy drinks. Although mass-produced, each of these was created with the intention of evoking a sense and taste of the homemade through carefully sourced and high-quality organic ingredients. The range was developed in response to energy drink brands […]

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