Wednesday, January 9, 2019

NOR Specialties by Re-public

Opinion by Richard Baird NOR Specialities supports the development of plantation farmers and helps sustain local communities across Colombia, Guatemala, Nicaragua and Bolivia by way of its range of chocolate, cocoa nibs, roasted coffee beans and cold brew coffee products. NOR trades directly with family farms and producers of its raw ingredients, working with them to develop transparent and […]

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Tuesday, January 8, 2019

Going green: how to make your ecommerce business eco-friendly in 2019

From gloomy news on CO2 emissions, through to the rise of the Great Pacific Garbage Patch, the message is getting clearer by the day: if we’re going to save the planet, then now’s most definitely the time to change our ways!  

Those businesses that still rely heavily on plastic, or who leave their customers with a mini-mountain of …

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Saturday, December 15, 2018

Ecommerce advice: how customer reviews can help build your brand, and how to get them

Have you ever shopped online, and thought: “This looks amazing – but what are people saying about it…?”

When shopping online, reading the reviews before buying is now second nature. 95% of us do it — because no matter how good the sales pitch is, or how stunning the website, a past buyer’s opinion is always more trustworthy than what

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Friday, December 14, 2018

Case study roundup – five neat examples of creative custom postal packaging

At Lil Packaging, we’re lucky enough to work with some amazing brands, with amazing products. We love a challenge, and creating the ideal packaging for our clients — whether luxury fashion or children’s toys — ensures the items inside are protected and presented to buyers beautifully. This is an essential part of any modern brand’s marketing strategy: with …

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Tuesday, December 11, 2018

Espelma by Commission

Opinion by Richard Baird Espelma is a clean-burning natural wax candle company. They have an online store and have hosted pop-ups in London and New York. Each candle comes in a refillable glass vessel, designed by Espelma founders Clara and Claudia, and handmade on the Italian island of Murano. Espelma is distinguished by its mix of glass […]

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Saturday, December 8, 2018

Heyday by Collins

Opinion by Richard Baird & Seth Rowden Heyday is a range of 150 moderately-priced high-quality own-brand consumer tech products from American retailer Target and their first foray into the electronics and tech accessories sector. The range includes battery packs and chargers, cables, covers and wireless speakers amongst many other products. These share a form language that balances an everyday […]

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Monday, December 3, 2018

Sony and the Lil Envelope | Case Study

The Challenge

Sony started a project to begin sending out CD’s and DVD’s directly to consumers via an ecommerce channel. Sony had for a long time been using corrugated cardboard ‘wrap sheeting’ with sealing tape to send out products in other areas of its business, so there was a perfectly natural assumption to use the same practices and technology with …

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