Esther Fry

Friday, July 5, 2019

Deckers – Packaging for Fashion, Lifestyle and performance Footwear

The Challenge

When
Fred Lill had a meeting with UGG early in 2018 it could not have gone any
better.  This was an instance where the
client’s needs – “ We hate tape, it ruins the experience and is the total
opposite of uniformity and efficiency” – could not have been more in alignment
with Lil Packaging’s own approach.

Initially,
…

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