Ecommerce advice: how customer reviews can help build your brand, and how to get them

Have you ever shopped online, and thought: “This looks amazing – but what are people saying about it…?”

When shopping online, reading the reviews before buying is now second nature. 95% of us do it — because no matter how good the sales pitch is, or how stunning the website, a past buyer’s opinion is always more trustworthy than what …

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Case study roundup – five neat examples of creative custom postal packaging

At Lil Packaging, we’re lucky enough to work with some amazing brands, with amazing products. We love a challenge, and creating the ideal packaging for our clients — whether luxury fashion or children’s toys — ensures the items inside are protected and presented to buyers beautifully. This is an essential part of any modern brand’s marketing strategy: with …

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Espelma by Commission

Opinion by Richard Baird Espelma is a clean-burning natural wax candle company. They have an online store and have hosted pop-ups in London and New York. Each candle comes in a refillable glass vessel, designed by Espelma founders Clara and Claudia, and handmade on the Italian island of Murano. Espelma is distinguished by its mix of glass […]

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Heyday by Collins

Opinion by Richard Baird & Seth Rowden Heyday is a range of 150 moderately-priced high-quality own-brand consumer tech products from American retailer Target and their first foray into the electronics and tech accessories sector. The range includes battery packs and chargers, cables, covers and wireless speakers amongst many other products. These share a form language that balances an everyday […]

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Sony and the Lil Envelope | Case Study

The Challenge

Sony started a project to begin sending out CD’s and DVD’s directly to consumers via an ecommerce channel. Sony had for a long time been using corrugated cardboard ‘wrap sheeting’ with sealing tape to send out products in other areas of its business, so there was a perfectly natural assumption to use the same practices and technology with …

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